Straddling the ever-popular intersection of Dizengof and Ben Gurion streets, Goocha presents a contemporary Tel Avivian approach to seafood cuisine. \r\nA neon blue light enfolds the interior dining space, as various high and low top tables are jammed with loud parties of two or more. The bar, a wide slab of auburn wood, provides an extreme close-up of the kitchen, to the extent of feeling the heat of the flame as the shrimps are being sautéed. \r\nAs the white-T shirted waiters serve your drink (try one of their seasonal cocktails), you'll notice that the menu is categorised into food-types rather than the generic course structure. While Asian and South American flavours are touched upon seasonally, the traditional Mediterranean culinary form sets the tone, stressing a style of cooking that accentuates the freshness of the produce. The result is a no-frills restaurant constantly full of both locals and tourists from the nearby beachside hotels seeking a great meal in a fun environment.