Straddling the ever-popular intersection of Dizengof and Ben Gurion streets, Goocha presents a contemporary Tel Avivian approach to seafood cuisine.
A neon blue light enfolds the interior dining space, as various high and low top tables are jammed with loud parties of two or more. The bar, a wide slab of auburn wood, provides an extreme close-up of the kitchen, to the extent of feeling the heat of the flame as the shrimps are being sautéed.
As the white-T shirted waiters serve your drink (try one of their seasonal cocktails), you'll notice that the menu is categorised into food-types rather than the generic course structure. While Asian and South American flavours are touched upon seasonally, the traditional Mediterranean culinary form sets the tone, stressing a style of cooking that accentuates the freshness of the produce. The result is a no-frills restaurant constantly full of both locals and tourists from the nearby beachside hotels seeking a great meal in a fun environment.